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BuildHarbor

Website redesign without losing your search traffic

A redesign should make your site faster and clearer without wiping out the search visibility it has built up. We plan the move page by page before anything changes.
  • Sites that look dated next to competitors
  • Sites that are slow, especially on mobile
  • Sites that get visits but few enquiries
  • Sites that are hard to update or tied to a developer you can't reach

Fixed quote after a short review

A redesign is usually priced like a new site of the same size, plus the migration work. You get a fixed quote after a short audit.

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How we protect your search traffic

Most traffic lost in a redesign comes from URLs that change without a plan. This is the checklist we follow:
  1. 1

    Record every existing URL

    We crawl the current site and export its pages, titles and descriptions.

  2. 2

    Find what already performs

    With Search Console access, we note which pages bring visits and keep what works about them.

  3. 3

    Map old pages to new ones

    Every old URL gets a permanent (301) redirect to its closest new page.

  4. 4

    Keep structured data and internal links

    Markup and links are carried over or improved, never dropped.

  5. 5

    Check after launch

    We watch Search Console for errors and broken links for 30 days and fix what appears.

What's included

  • An audit of speed, mobile layout, content and structure
  • A new page structure and custom design
  • The rebuild, with content moved across
  • A redirect map and its implementation
  • Thirty days of post-launch monitoring and fixes

What affects the cost

Every project gets a written, fixed quote. See all pricing.

Cost depends on

  • Number of pages to move
  • How much content needs rewriting
  • Whether the platform changes
  • Integrations that need rebuilding
A redesign is usually priced like a new site of the same size, plus the migration work. You get a fixed quote after a short audit.

What we need from you

  • Admin access to the current site, or a way to export its content
  • Google Search Console and analytics access, if set up
  • What you like and dislike about the current site

After launch

Search rankings can move for a few weeks after any redesign. We monitor through that period and fix anything that breaks.

Questions about this service

Will my rankings drop after a redesign?
Some movement for a few weeks is normal after any site change. Careful redirects and preserved content keep the risk low, but no one can honestly guarantee rankings.
Can I keep my current content?
Yes. We move it across and suggest edits where pages are thin or unclear.
Can you redesign a site built by someone else?
Yes. We start by reviewing how it's built and hosted, which is part of the audit.

Related services

Ready to redesign your website?

Share a few details and you'll get a written reply with questions, a suggested scope and next steps.

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